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ON HOLD MESSAGE EQUIPMENT: Fast Free MOH Delivery
TAPE > CD > USB: The evolution continues.
Using e-mail and your jump drive to update message on hold.
Tape cassettes, around since the ‘60s, are obsolete for one reason—they just don’t sound as good. A few years ago, it became obvious that on hold messages on CD would be preferred to tape. Now, the universal acceptance of mp3 audio has opened a new chapter in on-hold messaging.
Easy hold music updates.
When you use the USB-60 on-hold message player offered at www.easyonhold.com, you receive your Easy On Hold custom mp3 production via E-Mail. To install your message, just plug a standard USB jump drive into the USB port on your computer. Drag and drop the mp3 onto the jump drive icon and place the jump drive in the USB port on the music on hold player. That’s it. Fast, free delivery. Be sure to see our movie on the USB60 info page. It shows the unit in detail and discusses features and benefits. Currently, Easy On Hold is providing double discounts - up to $300 off - with these great digital audio on hold players.
COMMWEB REVIEW
In The Style of American Idol - Easy On Hold a Winner
It's the ultimate audition - Paula, Randy and Simon tell you to do your stuff, then tell you what they really think! Read this fun article from CommWeb, a leading telephone industry magazine publisher.
MARKETING OPPORTUNITIES
Article On Loan to About.com By Marketing/PR Expert
Marketing and PR expert Julie Cook says on-hold messages are an effective marketing tool. Are you missing out on this valuable marketing opportunity?
5 MARKETING APPROACHES TO ON HOLD MESSAGING
Impulse buys
A customer calls your pizza parlor at the dinner hour. You place them on hold while you take another order. While they’re holding, they hear about the cheese bread special for $1.99 with any order. They weren’t thinking about cheese bread when they called, but it’s beginning to sound good. When you come back on the line, you take an order for pizza—and an order for cheese bread. All thanks to the power of on hold.
Basic information
A caller needs to know your website address and calls your office. Your receptionist is busy and has to place them on hold while she takes care of the two callers in line ahead. While on hold, your caller hears office hours and website address—which is all he/she needed anyway. She hangs up, moves on with her day, and your receptionist has one less blinking light to answer.
Branding
You’re a national delivery service and you’ve just rolled out the new slogan, “We’ll get it there tomorrow—or it’s free.” You’ve spent hundreds of thousands of dollars on traditional media buys to enforce the new slogan. But for less than a dollar a day, every caller placed on hold will hear the slogan. Considering that the average business receives more than 100 calls a day, the per-impression cost is practically zero.
Diffuse negative emotions
One of your customers received an incorrect shipment from you. When they call you, they are angry and frustrated. While the customer service rep places the caller on hold to check the order problem, the caller hears hip, contemporary music and a pleasant voice assuring the caller that “we’re doing everything we can to come back to your call just as soon as possible” as well as “your satisfaction is important to us. If there’s anything we can do to explain a procedure or a service we offer, don’t hesitate to ask.” If the customer service rep’s attitude matches the on-hold message’s same caring aspect, your customer will feel that you truly are doing everything possible to take care of their issue.
Shape perceptions
There’s nothing worse than calling a company and being placed on hold in silence—one wonders if they’ve been hung up on. Or worse yet, they begin to form a negative opinion about the company because it appears you didn’t think about their EVERY experience with you—in person, on the phone, ON HOLD. An opportunity to shape how your customers will feel about you was missed— all because of your neglect of their on-hold experience.
Can I Use Radio or CD Music On Hold?
Understanding Music Licensing Fees
Article by Tim Brown
Easy On Hold offers only properly licensed music for your messages on hold productions. If your office is playing on music on your phone hold button and you're not sure if it is properly licensed, take a moment to review this information. Radio or CD music on hold must be licensed. If you have a custom made on hold message production in use on your phone lines, it is your responsibility to be an informed consumer.
SPECIAL REPORT:
THE DIGITAL DELIVERY SOLUTION
In the old days, on-hold messaging meant a cassette tape or digital cartridge would be sent to your business location(s) for loading into a message player. You’d pay for shipping to each location and then would have to check to be sure tapes were not misplaced or improperly loaded.
Shopping for on hold messaging?
Tips from the SAVVY BUSINESS SHOPPER
By Mie-Yun Lee
Stop giving the silent treatment Most of us hate being put on hold. What most of us like even less, however, is being put on hold and waiting in total silence. Some studies have shown that for callers faced with silence, the threshold for remaining on the line is less than 40 seconds. An on-hold messaging system can help make the wait more bearable.
Music Licensing Is Your Responsibility
How To Avoid Fines: Use Music On Hold Legally
Article by Tim Brown
Custom-scripted on hold messaging provides the right message to the right people at the right time. Callers are tuned in to you and what you have to offer, so that's prime time for making a good impression. Even with the more powerful marketing potential custom music on hold messages provide, the cost is significantly less than national music services, do-it-yourself solutions, or (gulp) fines and fees.