Music On Hold News

APX Alarm Turns to Easy On Hold to Boost Brand Development

APX Alarm, the nation’s 7^th largest home security company, launched a massive, innovative North American sales effort last week involving 2,200 college students canvassing some 90 cities across the U.S. and Canada. A key part of the strategy? A custom on-hold messaging program from Easy On Hold that supports key sales messaging points.

“It’s the 10th year of marketing our service to homeowners door to door over the summer, and we expect to add 360,000 customers,” says Tom Coleman, APX Alarm  special projects manager. “The college student sales program has been a huge success and is the reason why we’ve steadily move up the ranks into the industry’s top 10 in terms of customers. And while potential customers are impressed by the well-trained student at their door, they want to make sure our company is legitimate, so they’ll call our office to find out more.”

That’s when the Easy On Hold program comes into play.

“With more than 500,000 customers, our call center fields thousands of calls a day, and inevitably customers are holding for assistance,” Tom explains. “It’s important that our hold message sound professional, convey helpful information and help us build rapport with our audience. On hold messaging gives us that added credibility. It just wouldn’t make sense to launch such a sales effort without messaging-on-hold as a part of the mix.”

Working with Easy On Hold producers, Tom created 14 short statements that pack a lot of punch while giving customers “think time,” he calls it. “We didn’t want an on hold message with too much talking; that can frustrate callers and they tune out. So we developed short little ideas that talk about the benefits and features of working with APX Alarm, followed by almost a minute of music between each idea. It’s a happy medium—simple, punchy content and fresh, great-sounding music. This is going to take us to the next level in our brand credibility,” says Tom.